Loading
North West Video
Strategy decides what it must accomplish. Our cinema pipeline decides how it's made.
01 · Pre-Production
Strategic alignment comes first. Research, contracts, storyboards, shot lists and approvals, with a Sony rig configured to withstand gravity and client expectations.
Situation · Publics · Power · Perception · Narrative · Channel · Behavior
02 · Production
The approved concept, executed. Direction, lighting and performance tuned to the perception we're building, captured in native 10-bit 4:2:2 S-Log3.
Perception · Narrative · Relationship
03 · Post-Production
The edit is the argument. Rough cut, native color-space grade, sound design, pacing and format adaptation for every channel.
Perception · Narrative · Channel · Behavior
04 · Client Review
Nothing ships unvalidated. Structured review rounds, revisions and stakeholder sign-off, then channel-ready exports on schedule.
Power · Narrative · Channel · Relationship · Outcome
Strategy
PR strategy determines what the content must accomplish. Our production process determines how it's planned, created, approved and delivered. The finished piece moves understanding, behavior and relationships, and ultimately the organization's goals.
Define the problem. The context, challenge, objectives, constraints and desired outcome. Why we're making this at all.
Pre-Production · Planning
Identify the audiences. Which stakeholders matter and what they need. It shapes concept, talent, locations and deliverables.
Pre-Production · Storyboard
Map influence and authority. Decision-makers, gatekeepers and resource owners: approvals, access, budget, permissions and talent.
Pre-Production · Contracts
Understand existing beliefs. How audiences see the organization now, translated into tone, casting, composition and light.
Pre-Production · Production
Construct the message. The storyboard sets the sequence; direction and the edit decide what people take away.
Storyboard · Direction · Rough Cut
Select the medium. Platforms chosen from audience habits set ratios, framing, runtime, captions and export specs.
Pre-Production · Client Review
Define the desired action. Inquire, attend, purchase, share, participate. Pacing and calls to action point at one response.
Pre-Production · Editing · Distribution
Build trust over time. Transparent communication, responsive feedback and reliable delivery that outlast one production.
Client Management · Review
Evaluate the impact. Awareness, engagement, leads, attendance, conversions or trust, measured and fed back into strategy.
Approval · Delivery · Evaluation
| Stage | Situation | Publics | Power | Perception | Narrative | Channel | Behavior | Relationship | Outcome |
|---|---|---|---|---|---|---|---|---|---|
| Pre-ProductionResearch, contracts, storyboards, shot lists, approvals | |||||||||
| ProductionDirection, camera, lighting, talent, client communication | |||||||||
| Post-ProductionRough cut, grade, sound, pacing, CTAs, format adaptation | |||||||||
| Client ReviewReview rounds, revisions, sign-off, exports, delivery | |||||||||
| EvaluationMeasure results, audience response, refine the next campaign |
05 · Evaluation
Audience response, client revisions and campaign performance send us back to earlier strategic decisions, so the next piece starts smarter than the last.
Research defines the situation. Strategy sets the perception, narrative, channel and behavior. Production makes it real. Review validates it. Evaluation proves it worked.
In the field
Run-and-gun
Patios, beer gardens, packed rooms. Gimbal-stabilized coverage that keeps pace with the room without getting in its way.
Township 20 · Sumner, WA
A vertical promo for Township 20. Aerials, toasts at the bar and a packed patio, cut for social.
About
I'm a student at Central Washington University, where I also work in university marketing. I use visual storytelling to turn copywriting into impactful launch execution.
Setting direction and keeping a team moving toward the same finish line.
Comfortable with the systems behind the work, not just the work itself.
Business marketing told through video, photography and visuals.
Rooted in an artistic background that shapes every frame and layout.
North star
I'm highly competitive, and my passion for a project or a team is what drives my success.